Agent chrome emblem and wordmark lockup

Brand Identity

The identity system for Agent: one parent brand across esports, media, apparel, and youth development.

Edition 2026 Esports / Lifestyle / Media / Apparel
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Logomarks

Two marks. One identity.

The blackletter wordmark and diamond emblem operate from the same system. Use depends on context, not hierarchy.

Agent blackletter wordmark in ivory
Wordmark The original Agent mark. Leads lifestyle, media, apparel, and product moments.
Agent diamond emblem in ivory
Emblem Drawn from the wordmark. Shorthand for esports, profiles, badges, and tight placements.

Color System

Two temperatures. One palette.

Three colors run the whole company. What changes is the mix: lifestyle stays monochrome and editorial, esports runs hotter.

Lifestyle

Black and white lead apparel, product, and media moments. Red is used sparingly, only when it strengthens the application.

70 BLK 30 IVY

Red enters as punctuation. A tick, a seam, a single word.

Esports

Black stays foundational, with red used more directly for profiles, scoreboard graphics, and competitive touchpoints.

60 BLK 10 IVY 30 RED

Red is the competitive layer. Match days run hot.

Patterns

Recognizable texture across every surface.

Organic

Ivory
Agent Red
Charcoal

Geometric

Ivory
Agent Red
Charcoal

Social Identity

One core. Two expressions.

Agent holds the master identity in black and chrome. Agent Counter-Strike shifts the same marks into red for a title-specific competitive voice.

Parent Brand / Agent
Agent parent brand X header with five monochrome campaign panels and ivory Agent emblems
Agent ivory wordmark on black profile picture Follow
Agent @AgentGGs

3x Champions

X / @AgentGGs Master channel. Black, chrome, and the full wordmark establish the parent system.
Title Identity / Counter-Strike
Agent Counter-Strike X header with five red map blueprints and five red Agent emblems
Agent Red wordmark on a black profile picture Follow
Agent Counter-Strike @Agent_CS2

The home of Agent Counter-Strike. America’s Team.

X / @Agent_CS2 Title channel. Red activates the same wordmark and emblem without creating a separate brand.

The identity flex comes from color, context, and voice, not a new logo. Both accounts share the Agent wordmark, emblem, typography, and graphic logic.

Apparel + Jerseys

Three colorways. Three settings.

Ivory, red, and blackout take one jersey system from fabric detail to studio portrait and live competition.

01 In the fabric

Ivory Agent jersey detail with a clean black button placket, four ivory seams, and ivory geometric cuff detail
IvoryFour ivory seams carry the original construction into a brighter colorway.
Redline Agent jersey detail with a clean black button placket, four red seams, and tonal cuff print
RedlineFour red seams sharpen the construction into a competitive signal.
Blackout Agent jersey detail with charcoal trim, tonal seams, and tonal geometric cuff construction
BlackoutCharcoal trim and tonal seams preserve the original master finish.

02 In the studio

Ivory Warm contrast maps the silhouette and holds from portrait crop to full kit view.
Red Agent Red turns the kit construction into a competitive signal.
Black Tonal construction lets the pattern, player ID, and marks carry the close read.

03 In the arena

Competition / Live

The kit earns meaning in the moment.

Stage light, broadcast color, player emotion. Live photography should feel immediate while keeping the black-and-ivory system unmistakably Agent.

Products + Mousepads

Built to carry the system.

The blueprint field turns the desk surface into an Agent arena. Each concept changes the mark behavior while preserving the same monochrome foundation and red technical signal.

Emblem + Wordmark The direct brand read: one centered lockup against the full technical field.
Rifle Trail Progressive emblems move through a flat-printed rifle-smoke treatment from left to right.
Five-Map Arena The five-map Counter-Strike identity becomes a premium extended gaming surface.