Agent Brand Guidelines

Logomarks

Two marks. One identity.

The blackletter wordmark and the diamond emblem carry the same DNA. Use depends on context, not hierarchy.

Wordmark The original Agent mark. Leads lifestyle, media, apparel, and product moments.

Emblem Drawn from the wordmark. Shorthand for esports, profiles, badges, and tight placements.

The chrome expression Reserved for hero moments. Launches, title cards, season openers, and drops. Flat marks do the daily work.

The lockupEmblem and wordmark, one line. The emblem rides at full height, never shrunk to an icon.

Agent emblem inside its clearspace frame — **Clearspace** x equals the height of the inner letterform. Nothing enters the frame, on any surface.

**Minimum size** Sized from the lockup: the emblem holds half the wordmark width and never renders smaller.

Agent chrome emblem repeated across five sizes — **Built to scale**The emblem holds from favicon to arena screen.

Color System

Two temperatures. One palette.

Three colors run the whole company. What changes is the mix: lifestyle stays monochrome and editorial, esports runs hotter.

Lifestyle

Black and white lead apparel, product, and media moments. Red is used sparingly, only when it strengthens the application.

70 BLK 30 IVY

Red enters as punctuation. A tick, a seam, a single word.

The lifestyle face. Monochrome, quiet, confident.

Esports

Black stays foundational, with red used more directly for profiles, scoreboard graphics, and competitive touchpoints.

60 BLK 10 IVY 30 RED

Red is the competitive layer. Match days run hot.

The esports face. Same mark, higher temperature.

Patterns

A surface language you read at speed.

Two proprietary patterns give Agent a recognizable texture across kits, broadcast, and drops. Each has a job. Neither is wallpaper.

Organic

Hand-cut strokes with the energy of movement. Imperfect on purpose, loud at scale, human up close.

Lifestyle campaigns and culture drops
Apparel bodies, the Pinstripe kit panel
Motion backgrounds and video bumpers

Geometric

Interlocked right angles cut from the letterforms. Systematic, disciplined, built for competition.

Esports surfaces, broadcast, and overlays
Jersey bases, the Blackout and Red kits
Interface texture and event staging

Tone on tone. Pattern is texture, not decoration. Charcoal on black is the default volume.

One language per surface. Organic and geometric never share a frame.

Marks stay clear. Logos never sit on live pattern. Clear a solid field first.

Social Identity

Two channels. One parent brand.

Agent Media carries the culture: chrome, black, and the wordmark. Agent Esports competes in red. Same marks, different temperature.

Agent Media X header, chrome emblem scale run on black — **X / @agentggs** Chrome header, wordmark on black. Culture first, red only as punctuation.

Agent Esports YouTube banner, ivory emblem scale run on red — **YouTube / @agentgg** Red header, red profile. Competitive energy on the same parent marks.

The wordmark and emblem never change. Only the temperature around them does: chrome and black for culture, red for competition.

Apparel + Jerseys

Culture, not merch.

Agent apparel is the identity at its most physical. Kits people would wear off a match day, drops that live outside the server.

Blackout Kit BaseBlack on black PatternGeometric panel ChestIvory wordmark StatusSupplier render

Agent Red kit, front and back, geometric pattern with red piping — Red Kit *Base*Black, red piping *Pattern*Geometric panel *Register*Esports colorway *Status*Supplier render

Agent Pinstripe kit, front and back, organic pattern with ivory pinstripes — Pinstripe Kit *Base*Black, ivory stripe *Pattern*Organic body *Register*Lifestyle crossover *Status*Supplier render

In the fabric

Blackout kit collar and crest detail render — Blackout. Tonal crest over the geometric weave.

Black and white kit chest detail render — Ivory chest hit. The wordmark carries alone.

Red trim kit collar detail render — Red trim. The competitive line, stitched.

The program

Team kits Three colorways, one silhouette. Sponsor architecture on sleeve and chest. In system

Limited drops Numbered runs around seasons and wins. Chrome expression on packaging. Asset slot reserved

Agent Media streetwear Wordmark-first pieces tied to the lifestyle channel. No jersey cues. Asset slot reserved

Brand collabs Shared lockups follow partner rules, Agent marks never compromise. Asset slot reserved

Final lookbook photography replaces renders in the reserved slots. The frames above are locked and waiting.

Brand Applications

One system. Every arena.

The mark changes weight, never identity. This is how the system flexes across everything Agent touches.

Esports teamEmblemBlack + redGeometric

Fortnite / UEFNEmblemRed forwardGeometric

Counter-StrikeEmblemBlack + redGeometric

AcademyEmblemIvory on blackOrganic pinstripe

Media + lifestyleWordmarkMonochromeOrganic

Sponsor decksWordmarkIvory editorialGeometric hairline

Investor decksWordmarkIvory editorialType led, no pattern

ApparelBoth marksAll three colorsBoth, never mixed

Brand Guidelines